Gubagoo | E‑Commerce, B2B, B2C

Scaled a six-person startup into a market leader across 15+ countries

I joined the startup at a very early stage. Step by step, we developed our first product, ChatSmart. During the COVID-19 pandemic, we created a breakthrough product, “Car Buying Online,” that generated extraordinary demand and helped the company become a leader in the industry across the USA, UK, Singapore, Australia, and beyond.

A video from Gubagoo’s official website, highlighting ChatSmart, the company’s first product, where I contributed majorly to its development

In the beginning, I was involved in every aspect of Gubagoo’s products, from marketing to mobile and desktop apps — typical startup life, right? :)

After launching Car Buying Online, hired a team of designers, created a design system, and shifted my focus to the Glive platform, while continuing to share my knowledge with the team.

My Role

Products I contributed to from start to finish

Car Buying Online — a full end-to-end guided shopping experience for customers, including special offers, trade-in, payments, and e-contracting. B2C

Mobile and desktop app that enables dealers and their teams to connect instantly with customers, while providing access to real-time analytics, B2B part

Live chat that enables faster connections between customers and dealerships on the B2C side of the Glive platform

Photo from a business trip to Miami, where I received an award for my significant contribution to the product

My Key achievements & impact

Helped grow the company from a startup to a global corporation with tens of thousands of employees.

01

Under leadership, the platform became the #1 global solution, expanding into over 15 countries and winning numerous awards.

02

Developed the product strategy for online car sales that enabled showroom-free purchasing across the US, UK, Eurozone, Singapore, the UAE, and Australia. This product became a critical lifeline for the company during COVID, driving a step-change in growth, and earned me a personal award for my contribution, presented during a business trip to Miami.

03

Yaric Sam managed me directly

For the last 3-4 years been working with Anna on various projects. I've seen the interest to product design and beyond that for public speaking, presentations, video and so on. One of the strengths I found great is that no matter how big is the task or small she would just start working on it when other people might found themselves in a struggle with lack of data or context. Anna always tried to gave insights about the designs/product she was working on. We successfully overcome challenges and launched a few products. It was pleasure to work with you. Thank you!

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